Better Cotton Initiative™ is sourced via a chain of custody model called mass balance. This means that Better Cotton™ is not physically traceable to end products, however, Better Cotton Initiative™ Farmers benefit from the demand for Better Cotton Initiative™ in equivalent volumes to those we ‘source.’
Better Cotton Initiative™ trains farmers to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals, and implement decent work principles. As proud Members of Better Cotton Initiative™, Flexfit® is committed to improving cotton farming practices globally.
Want to support our efforts for a better tomorrow?
By choosing cotton products from FLEXFIT®, you’re supporting responsible cotton production through Better Cotton Initiative™.
As a distributor of FLEXFIT® ‘s cotton products which are sourced as Better Cotton Initiative™, it is required that you include the following statement when you’d like to promote on your owned/earned channels:
“FLEXFIT® partners with Better Cotton Initiative™ to improve cotton farming globally. By purchasing and selling cotton products from FLEXFIT®, you are supporting FLEXFIT®’s investment in responsible cotton production through Better Cotton Initiative™.
*Please note that products are sourced via a system of mass balance and therefore may not contain Better Cotton Initiative™.
Flexfit® is committed to sourcing 50% of our cotton as Better Cotton Initiative™ by 2025.
Join us as we Root for a Better Tomorrow.
