Flexfit® Partners with World Poker Tour as Official Headwear Sponsor

In 2024, Flexfit® proudly joined forces with the World Poker Tour as the official headwear sponsor, bringing high-performance comfort and innovation to the world of professional poker. This partnership marks an exciting chapter for Flexfit®, combining technical excellence with the high stakes energy of competitive poker.

The collaboration introduces a lineup of WPTbranded Flexfit NU® hats, specifically engineered for players who demand peak performance under pressure. Whether on the tournament stage or during long training sessions, Flexfit NU® delivers the style, comfort, and functionality modern poker players need.

Introducing Flexfit NU®: Designed for Performance

The WPT x Flexfit NU® collection is crafted with innovative features that set it apart:

• ActiveGuard™ Technology: Reduces sweat visibility and blocks stains, helping players stay composed and professional at the table.
• Tri-layer paneling: Offers lightweight structure, long-lasting durability, and all-day comfort.

This headwear is more than a fashion accessory—it's a performance tool. Flexfit NU® ensures players can stay focused and comfortable from the first hand to the final showdown.

Where to Find the WPT x Flexfit NU® Hat

The official World Poker Tour Flexfit NU® hats are available now through worldpokertour.com, allowing fans and players alike to experience the same headwear trusted by the professionals.

This partnership reflects Flexfit’s ongoing commitment to delivering premium-quality headwear for athletes, performers, and competitors across all industries.

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