Flexfit® Partners with World Poker Tour as Official Headwear Sponsor

In 2024, Flexfit® proudly joined forces with the World Poker Tour as the official headwear sponsor, bringing high-performance comfort and innovation to the world of professional poker. This partnership marks an exciting chapter for Flexfit®, combining technical excellence with the high stakes energy of competitive poker.

The collaboration introduces a lineup of WPTbranded nu Series hats, specifically engineered for players who demand peak performance under pressure. Whether on the tournament stage or during long training sessions, nu Series delivers the style, comfort, and functionality modern poker players need.

Introducing nu Series: Designed for Performance

The WPT x nu Series collection is crafted with innovative features that set it apart:

• ActiveGuard™ Technology: Reduces sweat visibility and blocks stains, helping players stay composed and professional at the table.
• Tri-layer paneling: Offers lightweight structure, long-lasting durability, and all-day comfort.

This headwear is more than a fashion accessory—it's a performance tool. nu Series ensures players can stay focused and comfortable from the first hand to the final showdown.

Where to Find the WPT x nu Series Hat

The official World Poker Tour nu Series hats are available now through worldpokertour.com, allowing fans and players alike to experience the same headwear trusted by the professionals.

This partnership reflects Flexfit’s ongoing commitment to delivering premium-quality headwear for athletes, performers, and competitors across all industries.

‍