Discover Flexfit®’s “Fit for the Hours No One Sees” campaign, featuring Hailie Deegan, Robbie Lawler, and Scotty Stopnik. Explore the discipline, craft, and unseen preparation behind greatness, highlighted through the high-performance nu series and iconic Multicam® headwear.
Success isn’t built in the spotlight. It’s forged in early mornings, late nights, quiet repetitions, the relentless preparation no one ever sees. Greatness is earned long before it’s recognized.
Through the journeys of Hailie Deegan, Robbie Lawler, and Scotty Stopnik, Flexfit® captures what it truly means to prepare, evolve, and move with purpose.
With professional racer Hailie Deegan, Flexfit® introduces the latest additions to the nu series line. Powered by ActiveGuard™ Technology, this headwear is built for motion, intensity, and the pressure of performance. This partnership captures more than speed, it embodies discipline, resilience, and the ritual of preparation. The heart of the campaign lives in the pre-ritual: the raw, unfiltered moments before the helmet goes on. The quiet focus. The training. The repetition.
At the center of the story are the Flexfit 110 nu® 110Mnu, engineered for high-performance lifestyles, and the YP CLASSICS nu® 6606nu, showcasing versatility across training, lifestyle, and competition.
In collaboration with MMA legend Robbie Lawler, Flexfit® presents a stripped-back exploration of what it means to stay great, not through hype, not through highlights, but through routine, discipline, and relentless self-improvement.
Robbie’s pursuit of greatness mirrors Flexfit®’s commitment to continuous innovation and performance-driven design.
The campaign also highlights the performance-driven, tactical, and science-backed camo patterns of Multicam®, featuring Flexfit®’s best-selling, timeless headwear in officially licensed Multicam® designs. Where Hailie represents speed and Robbie embodies discipline, Scotty Stopnik represents craft, culture, and conviction. A modern outlaw with old-soul values: a soul surfer, skater, second-generation bike builder, father, and craftsman. His life isn’t for show, it’s lived fully, authentically, every day. Flexfit® supports not just the moments the world sees, but all the ones it doesn’t.
