Reinforcing our commitment to performance, style, and comfort perfection, this campaign celebrates the surf community by showcasing our performance-driven, comfort-focused headwear, crafted for the surf and board-sports lifestyle. Spotlighting our most innovative products and cutting-edge technologies, including eco-friendly textiles like the sustainable Flexfit® Seawool®.

The campaign was created in collaboration with Scotty Stopnik, a soul surfer, skater, second-generation motorcycle builder, and devoted dad, who embodies an effortless authenticity you simply can’t fake. 

Surfing is more than a sport, it’s a way of life. 

Just as YP Flexfit® represents our passion for cultivating culture, community, and a bold attitude toward life.

‍

They say surf is sold out.
That it’s lost its soul.

But I don’t see it that way.

Surf was never about following a trend.
The sea keeps moving, with or without you.

You ride with it, not against it.
To stretch. To adapt. To grow.

It’s about the process.
The grit. The struggle. The respect.
That’s the beauty of it.

No control. No guarantees.

The hardship makes it sweeter.
It’s not about chasing ease.
It’s about leaning into the unknown.
Letting go.

Whatever comes, you ride it.

That’s the passion.
That’s the life.
That’s the ride

Born from grit. Built to adapt.

And forged even stronger.

This is the soul of surf.

And it never went anywhere.

FLEXFIT®. Ride on.

‍

‍

Featured Products: Flexfit 110® product family, Flexfit® Seawool® custom caps, and our One and Only Original Flexfit® custom caps.