Flexfit® at the 2026 PGA Show

At the 2026 PGA Show in Orlando, Flexfit® returned with a focus on performance-driven headwear and authentic engagement rooted in the game of golf.

This year, Flexfit® partnered with Bettinardi® and golf influencer Short Game King for a three-way collaboration centered around a live putting challenge. Using Bettinardi® putters, attendees were invited to step in, take a few putts, and engage with Flexfit® in an environment that felt natural and true to the course. The activation drove consistent booth traffic and meaningful conversations throughout the show.

At the center of the experience was the Short Game King x Flexfit® collaboration cap, built on the 110M silhouette and designed exclusively for the PGA Show. Displayed alongside the putting challenge, the cap reinforced Flexfit®’s performance-first approach to golf headwear.

The booth also showcased the range of Flexfit® headwear across today’s golf landscape. Alongside the collaboration cap, Flexfit® presented the Bettinardi cap and introduced new rope silhouettes, including the 5079BD and 5389BD, highlighting the balance between classic golf heritage and modern, lifestyle-driven design.

Ultimately, the 2026 PGA Show reinforced what defines Flexfit®. From fit that feels right the moment it’s worn, to materials chosen for comfort and durability, and designs that move seamlessly between performance and lifestyle, Flexfit® continues to deliver headwear golfers trust to wear, play in, and make their own.