A journey through the evolution of golf, showcasing the sport's shift to a modern, high-tech, performance-driven game.

The campaign is intended to emphasize premium Performance Comfort, and style.

Qualities today's golfers demand both on and off the course.

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This message is designed to resonate not only with golf enthusiasts but also with the broader industry, including golf retailers, apparel decorators, and sporting goods professionals.

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For golfers, performance is paramount. Key priorities include Moisture-Rerouting ActiveGuard™ Technology, UV Protection, Permacurv® Bill Shaping Technology, and The One and Only Original Flexfit® Tech. With these needs and our brand positioning in mind, we plan to lead with YP Flexfit®'s innovative hat technologies rather than focusing solely on individual product styles.

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Featured Products: Flexfit 110® product family, Flexfit Delta® product family, and YP Classics® Timeless styles - including our NEWEST Braided Rope styles 5079BD and 5389BD.