Change For TodayRoot   For Tomorrow

Better Cotton™

We partner with Better Cotton to improve cotton farming globally. Better Cotton makes global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.

Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we “source.”