MOF Mission Beach Gains Hospital, Volunteer and...
MOF Mission Beach Gains Hospital, Volunteer and Media Support for CF
Mauli Ola’s Surf Experience Day in Mission Beach, California, on September 17, 2011, was the second Mauli Ola surf event to be co-branded with a children’s hospital. Rady Children’s Hospital in San Diego provided instrumental support with their partnership in the MOF Mission Beach Surfing Experience Day event, in their shared mission to help kids with Cystic Fibrosis.
Dr. Mark Pian, Director of Rady’s Cystic Fibrosis program, and chief of the pediatric pulmonary training program at UC San Diego, was the conduit in coordinating a co-branded surf experience day with Mauli Ola Foundation and Rady’s Children’s Hospital.
“Dr. Pian runs the whole training program for pediatric pulmonology at UC San Diego, and he has been an advocate of ours for years,” explains MOF Surf Experience Director, Bobby Serna. “When Dr. Pian saw that we had previously partnered with Children’s Hospital Los Angeles, he immediately wanted to get Rady’s Children’s Hospital on board for one of our events.
In addition to Dr. Pian’s impeccable credentials in working with pediatric Cystic Fibrosis patients, he is an avid surfer. In a bit of irony that Dr. Pian enjoyed, he had surfed for the very first time on the same beach where Mauli Ola held their Santa Monica Surf Experience Day event.
With promotional efforts by Rady’s Children’s Hospital, 16 young CF patients came out for the MOF Mission Beach Surf Experience Day, with families coming from all over Southern California, including Los Angeles and the Inland Empire by Riverside County.
“Our surf experience day program is a medical program with medical institutions promoting us within their own walls. By doing so, these hospitals are validating what we are doing as medical; we’re medically treating these kids with surfing,” expresses Bobby Serna.
Five or six of the families in attendance were of Hispanic heritage, and were Spanish speaking. The large Spanish speaking turnout intrigued Univision, who came down to the event and interviewed many of the Spanish families and CF patients at the event. Univision also interviewed Respect in the Cage MMA fighter, Brian Ortega. “Brian Ortega is Spanish speaking and a real shining star in the fighting and mixed martial arts world,” states Serna.
In addition to Rady’s Children’s Hospital and the Univision TV network, Police Officer Chuck Swearingen from the Murrieta Police Department came down to the MOF Mission Beach surfing event with a group of at-risk youths, as part of the Murrieta Police Department’s S.A.F.E. program. S.A.F.E. is an acronym for: safe alternatives for everyone, which offers “programs and services to children, teens and families who have experienced, or are at risk of, violence and abuse,” according to a recent article about the program.
“About 5 officers and 10 at-risk youths that the S.A.F.E. program is currently rehabilitating were down at Mission Beach with us that day,” states Serna. “These are kids who have all been arrested, and they were there to volunteer and to meet children who have significant health challenges. It was about teaching these kids to give back and providing them with a greater perspective.”
Surfari Surf Camp has been the premiere surf camp to sponsor MOF at Mission Beach, CA for three years running. Surfari Surf Camp supplied Mauli Ola Foundation with surf boards, wet suits and 10 surf instructors who all generously volunteered their time.
For information on upcoming 2011 MOF Surf Experience Day events, visit www.mauliola.org.