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27 May 2011

Mauli Ola Celebrated Memorial Day by Spr...

27 May 2011


Mauli Ola Celebrated Memorial Day by Spreading Awareness for Cystic Fibrosis 

Memorial Day weekend was filled with Mauli Ola spirit with three surf events that Included the May 27th Surf Experience Day at Queens Beach in Waikiki, Hawaii followed by a May 28th  MOF Surf Experience Day at Huntington Beach, California, and the spectacular three-day Bud Light Lime Surf Series competition which took place from May 27th through May 29th.

On Friday, May 27, 2011 Mauli Ola Foundation’s Vice President and pro-surfing star Kala Alexander hosted MOF Waikiki Beach, along with Buttons Kaluhiokalani and the legendary Buttons Surf School. Hawaiian Pro-surfer Reno Abellira (designer of the twin fin surfboard) was also in attendance to support Mauli Ola Foundation. Surfer and videographer Atilla Jobbagyi donated his time and GoPro HD video camera to shoot some great action footage of the surf instruction.

“Atilla actually rides out into the water alongside the surf instructors and the kids, and he shoots this amazing footage up close and personal, while the surfing instruction is actually going on,” explains Mauli Ola Surf Experience Director Bobby Serna. 

Two celebrated artists, Patrick Parker and Clark Takashima, donated their time and their talents, creating true-to-life oil canvas paintings inspired by the day’s surfing events. Both Mauli Ola- inspired paintings that were created at the MOF Waikiki event were donated to Mauli Ola Foundation to be auctioned off with all proceeds going to Mauli Ola’s work in spreading awareness for Cystic Fibrosis and other genetic diseases.

The following day, on May 28th, the Mauli Ola crew moved on to Huntington Beach, California where the BBS – Black Belt Surfing crew’s top fighters, including Brian Ortega, came down to show their support for Mauli Ola Foundation. The famous Hawaiian surf club, Da Hui, made an appearance at Huntington Beach to show their support with their ongoing MOF T-shirt sponsorship. “Da Hui has been supporting us with their T-shirts for a long time, and anyone immersed in surfing culture knows about these North Shore legends,” states Serna.

According to Da Hui, the company was founded “by a core group of North Shore waveriders to protect the rights of Hawaiian and local non-Hawaiian surfers. Over the years, the club’s atmosphere has become more family (or “Ohana”) oriented with positive community related goals.”

In addition to back-to-back Surf Experience Days, the Bud Light Lime Surf Series granted Mauli Ola Foundation a free 10x10 tent as one of the surf series’ selected charities.

“We had that tent up for the full three day surf series. The Bud Light Lime Surf Series allowed us to pack so much awareness into one weekend!” exclaimed Serna.

Part of the Mauli Ola promotional blitz that took place at the Bud Light Lime Surf Series was the Flexfit MOF signature hats that were personally designed by some of professional surfing’s brightest stars. “The hats were a big hit,” asserts Serna, continuing, “Some of the surfers who donated their signature hats were asking where their own MOF signature hats were. That created a lot of hype, and before we knew it everyone was buzzing about the signature hats!”

Longtime Mauli Ola supporters: Gavin Beschen, Makua Rothman and Sunny Garcia were all down at the Bud Light Lime Surf Series competing in this exclusive, invitation only competition.  

“They were all talking about their Flexfit MOF signature hats,” says Serna. “Our presence at the Bud Light Lime Surf Series helped us to promote Mauli Ola and CF awareness in a big way, and the hats had a great deal to do with that,”  explained Serna.

In addition, says Serna “the surfers’ names are breaking down the doors for us and really getting our name out there!”

For more information on Mauli Ola Foundation and to learn about upcoming Surf Experience Day events visit