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14 May 2009

Flexfit South Africa Hosts 2nd Annual Ar...

14 May 2009

Description

Flexfit South Africa Hosts 2nd Annual Artflex Competition.

Flexfit South Africa hosted their second annual Artflex competition on May 14, 2009, where fifty talented budding artists were given the opportunity to express themselves using blank Flexfit caps as their canvas.

Design guidelines for the competition were open, allowing for free expression, which resulted in entries that ranged from the sporty and animated to psychedelic and graffiti inspired. The fifty artistically designed caps were put on display at The Assembly in South Africa, where rock music blared as contestants and spectators milled about the packed venue, taking in the artwork and socializing.

Entries were critiqued during the event with the top three Flexfit creations receiving Flexfit gear, including a custom Flexfit cap and the chance to work with Flexfit to manufacture their design for distribution in retail stores where Flexfit is sold. Out of the many incredibly unique and innovative designs, Deatek The Diabolical took first prize.

All Artflex contestants were given the opportunity to display and sell their decorated Flexfit caps on www.clothingstoreonline.co.za with 25% of sales proceeds going to charity.