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27 Jul 2009

2009 5th Annual Switchfoot Bro-Am...

27 July 2009

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2009 5th Annual Switchfoot Bro-Am.

Flexfit, Glue Network, Sezio, and Jedidiah hosted a live art mural and Flexfit hat painting at the 5th annual Switchfoot Bro-Am event in Encinitas, CA on June 27th. The multi-platinum rock act Switchfoot holds the event every year in support of a local charity. This years  event featured a pre-event auction night, charity surf contest and concert utilizing enviro-friendly sound and staging, and Belly Up after-party ó all to benefit StandUp For Kids

A record-breaking 7,000+ attendees gathered for the fifth annual event, which returned to Moonlight Beach in Encinitas. An annual event near and dear to Switchfoot's hearts, the Bro-Am was created to give back to the San Diego community while also benefiting a local children's charity through funds raised at a pre-event auction night, as well as from vendors on the beach, sponsorships, and an after-party at the Belly Up Tavern.

This year's event again benefited the San Diego and Oceanside branches of StandUp For Kids, a national nonprofit volunteer outreach organization that started right here in San Diego and is dedicated to making a difference in the lives of at-risk, homeless, and street kids. While final numbers are still being tallied, it is estimated that this year's event has grossed approximately $93,000 to support the local chapters of StandUp For Kids.  (www.standupforkids.org)

Switchfoot's Jon Foreman reflects, The Switchfoot Bro-am began six years ago as an implausible dream: a dream that three of our favorite things (surfing, music, and the local community), could collide for a day in a way that gives back to the town that has given us so much. This year's Bro-Am far exceeded anyone's expectations. The surfing and music communities have given us so much, it is indeed an honor to be able to give back. The true heroes of the day are the StandUp kids, true survivors who are choosing to hope and dream in some incredibly difficult situations. To everyone who came to the Bro-Am this year: thank you for helping to celebrate the vibrant life of these kids; thank you for assisting them in their struggle to live life to the fullest. And to the many people who came and helped out, a heartfelt thanks for making this year's Bro-Am so spectacular.î

Following on the heels of last year's additions, this year's Bro-Am again featured an action-packed nerf surf jousting exposition between surf contest heats. Spectators were entertained by the final joust, which pitted the brothers Foreman of Switchfoot against the brothers Cote of Transworld Surf. In the end, Justin Cote was crowned the victor. Also back this year was stunning live mural art by Glue Network, Jedidiah, and Sezio sponsored by Flexfit. Created by artists Austin Blasingame, Racecar 13, Ekundayo, Brent Sandor, Carley Ealey, Andrew Hiene, Tocayo, etc...a captivating 24' X 8' mural is currently up for silent auction, with proceeds set to benefit StandUp For Kids. (www.gluenetwork.com)

Surf contest participants included riders representing O'Neill, Billabong, Transworld Surf, Surfer, Walking On Water, Macbeth, INT, Surf Ride, Jedidiah, Surfcurls.com, Keep A Breast, Surfline.com, and Dental Specialty Associates, as well as professional surfer Timmy Curran, and members of Switchfoot. The final heat brought Billabong and O'Neill in head to head combat, and in the end team O'Neill came out on top.

The free beach concert featured performances by a number of well known local as well as national bands including Tristan Prettyman, Timmy Curran, The New Archaic, The Howls, Indivision, Jane Carrey Band, and Switchfoot.

An after-party hosted by Switchfoot and featuring Fiction Family, Stripes & Lines, Alex Woodard, and Molly Jenson at The Belly Up Tavern rounded out the day to help raise additional funds for StandUp For Kids.