FLEXFIT: BULLETIN

Flexfit Introduces the Travel cap

A Revolution in Fitted Cap History

Now in stores nation wide

The traditional fitted baseball cap has been a staple in American culture and history since its inception in 1845. Throughout history, Americans of all ethnic backgrounds have incorporated this article of clothing into their wardrobe, adopting the staple as a casual form of self expression. Recognizing the trend designers began incorporating this casual form of fashion in to their collections, not only because of its ability to increase revenue, but because American culture had decided that it was a trend that is here to stay.

Brooklyn, NY — In the late 1990’s hip hop culture validated the necessity of the fitted baseball cap. Hip Hop artist have turned this athletic classic into a wardrobe staple, and the fitted baseball cap has taken a life of its own. From Harlem to Hollywood, people have incorporated pieces of their own personality into this item. Adorning it with jewels, embroidery, graffiti etc., it has become a “prized possession” and collectors’ item for many.

To transport this prized possession is difficult, In transport it can loose its shape a by being improperly packed or crushed. But worry no more! The Flexfit cap announce Travelcap a new carrying case that will revolutionize the way athletes and baseball cap lovers travel with their headwear. The innovative design and the open back handle will enable you to go through security check points in airports virtually hassle free. The reinforced plastic allows for heavy weight to be placed on top of the case, yet it’s pliable enough not to crack under pressure. The introductory case “The Getaway” comes in a variety of four colors: black, white, navy and red. The Travelcap is a convenient way to store and transport your favorite cap! The case can hold up to 3 caps at one time, and will be available in stores nationwide by early summer.

Fab 5 Freddy checks out the Travelcap at the Wild Style Book release party!

TRAVELCAP LAUNCH AFTER PARTY FOR MTV MOVIE AWARDS

Flexfit would like to thank the 400 + guests, The Prime Grill, and Rohn Padmore’s Red Carpet Gift Suite for making our Los Angeles launch a spectacular success! The event was held as the after party for the MTV Movie Awards in Beverly Hills at the exclusive Prime Grill Restaurant on June 3, 2007. The high-profile event was attended by many entertainment industry professionals as well as celebrities like James Kyson Lee (NBC's Heroes), Golden Brooks (CW's Girlfriends), Coby Bell (CW's The Game), Indigo (Showtime's Weeds), Kirk "Sticky" Jones (Spike TV's Blade), and many more. The Travelcap was introduced to the world for the first time to a phenomenal reception. The gift bags were in such high demand that the give-aways were depleted in a matter of minutes.

Stay tuned for our next exclusive all-star after party event for the ESPN ESPY Awards.